"Quantum Dot" SUHD televisions are displayed at the Samsung Electronics booth during the 2016 CES trade show in Las Vegas, Nevada January 7, 2016. REUTERS/Steve Marcus
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At the 2013 annual Consumer Electronics Show in Las Vegas, flashy organic light-emitting diode (OLED) televisions sporting credit card-thin screens were at the front and center of Samsung Electronics' new gadgets display.Samsung is now the only major TV manufacturer not to produce OLED screens. And while the TV business generates less than 3 percent of Samsung's profit, which largely comes from its semiconductor and mobile phones businesses, the loss of the leadership of the premium, higher-margin market is a hard blow.Sony and LG have leapfrogged Samsung to grab 36.9 percent and 33 percent of the market respectively.The retail price of a mainstream LG 55-inch OLED TV has dropped to just 3 million won ($2,811) this year from 15 million won in 2013, LG said.It also ditched an LCD joint venture with Samsung.The outlook for Samsung in premium TVs could worsen as 71 percent of sales this year are expected to be OLED TVs, up from 51 percent last year, according to IHS.Some display analysts say all might not be lost as Samsung can fight back on price.
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