Auto-rickshaws drive past the hoardings of Apple iPhone X mobile phones in Mumbai, India July 27, 2018. REUTERS/Francis Mascarenhas
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Alam, 27, spends hours on his phone watching shows, surfing and shopping the perfect target for Apple Inc. as it strives to raise sales among India's 1.3 billion consumers.Hong Kong-based Counterpoint Research said that iPhone sales are falling as a result.From 3 million phones in 2017, sales may sink to 2 million this year, according to their estimate, the first decline in four years.Solid Mac sales and the high unit price of iPhones meant Apple's total revenue of $2 billion in India last year was still double that of OnePlus, which only sells mobile phones.Apple is the only major player which does not manufacture phones in the country and it only assembles two low-cost older models through Wistron Corp. in Bengaluru.Beyond that, while U.S. phones are subsidized under deals with wireless carriers, Apple's phones in India are not.
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