This photo illustration taken on November 6, 2018 shows of counterfeit toys in Beijing. / AFP / FRED DUFOUR /
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Sneakers on a popular Chinese e-commerce platform look like Adidas, but are branded "Ababis".As China held its massive annual "Singles Day" online sales event on Sunday, shoppers could still find cheap imitations on Alibaba's Taobao app despite the company's efforts to curb sales of counterfeit goods.President Xi Jinping renewed a pledge this week to protect IP rights, and a law is set to take effect on January 1 to punish e-commerce companies if fake goods are sold on their platforms.According to the company, $10 billion had been generated in the first hour of this year's sales.Fake Louis Vuitton handbags retail at just $17, well below the price of the authentic product.In a statement to AFP, Alibaba said it requires all merchants to respect IP rights and has stepped up efforts to take down listings of counterfeit products.Alibaba said it has made it easier for small businesses to protect their IP rights.
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