A woman reacts as she carries a shopping cart while customers arrive to the Macy's store on 33th street as Black Friday sells starts Early on November 28, 2019 in New York, United States. Kena Betancur/Getty Images/AFP
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Fewer people lined up outside stores as Black Friday shopping kicked off, suggesting early discounts offered by retail chains and a surge in online buying may have taken the shine off America's biggest shopping day.While store traffic still remains an important indicator, a lot of shopping during Thanksgiving and Black Friday now happens online. Adobe Analytics, which measures transactions from 80 of the top 100 U.S. online retailers, estimates $7.5 billion in sales for Black Friday online, a growth of over 20.5 percent year-over-year.Retailers have six fewer days to make sales between Thanksgiving and Christmas Day this year.
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