BEIRUT

Local

Lebanese wine exports to U.K. surge 33 pct

FILE - Six packs of Anheuser-Busch's Budweiser and Grupo Modelo's Corona Extra beers sit on a shelf at the Chandi Wine and spirits store on January 31, 2013 in Miami, Florida. (Photo Illustration by Joe Raedle/Getty Images/AFP)

BEIRUT: Lebanese wine exports to the United Kingdom in 2012 soared by 33 percent to reach $4.3 million, according to Britain-based online magazine Harpers.

It added that the increase is the second double-digit rise for the country, which grew sales to the U.K. by 26 percent to $3.2 million in 2011.

Lebanese wine has gained international reputation and recognition over the past few years as more investments have been poured into this promising sector.

Contrary to most Lebanese-made products that suffered a setback as a result of the turmoil in Syria, exports of wine to Europe continued to surge.

The magazine said that the U.K. was one of the fastest growing export markets for Lebanese wineries, with total exports up 7.9 percent to $14.3 million. Sales to the U.S. grew by 29.8 percent to $1.9 million, while exports to France were up 4.8 percent to $2.4 million.

Lebanon’s association of wine producers, the Union Vinicole du Liban, has funded a marketing program in the U.K. since 2010. The Wines of Lebanon campaign won an award at the International Wine Challenge last year for raising awareness of Lebanon as a wine producing country.

“The figures demonstrate that in markets where we as wineries invest significant time and money, we are beginning to reap the benefits,” said Faouzi Issa, owner of Domaine des Tourelles.

 
A version of this article appeared in the print edition of The Daily Star on February 02, 2013, on page 4.

Recommended

Advertisement

Comments

Your feedback is important to us!

We invite all our readers to share with us their views and comments about this article.

Disclaimer: Comments submitted by third parties on this site are the sole responsibility of the individual(s) whose content is submitted. The Daily Star accepts no responsibility for the content of comment(s), including, without limitation, any error, omission or inaccuracy therein. Please note that your email address will NOT appear on the site.

Alert: If you are facing problems with posting comments, please note that you must verify your email with Disqus prior to posting a comment. follow this link to make sure your account meets the requirements. (http://bit.ly/vDisqus)

comments powered by Disqus

Advertisement

FOLLOW THIS ARTICLE

Interested in knowing more about this story?

Click here