BEIRUT: The Network Communication Group announced the election of its CEO Saad al-Zein as vice president and area director for the International Advertising Association. “It is an honor for me to be selected for this great responsibility-filled position, even more so as the IAA celebrates its 75th anniversary this year,” Zein was quoted as saying by an IAA statement.
“I aim to efficiently manage the expectations and financial obligations of the existing chapters of the region while simultaneously aiding in the creation of new chapters.”
Saad said he would use his position to help liaise between the IAA and regional chapters.
Among Saad’s responsibilities as the vice president of the IAA is managing the association across the region, and ensuring the best industry practices are followed and the highest advertising standards are met, the statement said.