The Aruba stand at the HORECA exhibition in Beirut, Friday, April 4, 2014. (The Daily Star/Hasan Shaaban)
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While some large beverage factories in Lebanon witnessed a remarkable drop in business due to the economic slowdown and tense political situation, others with less expensive products have succeeded in boosting their sales.For Hachem, the market for powdered juice is growing in Lebanon because the general public's purchasing power has dropped in the past few years.Hachem admitted that even the most successful beverage factories had not been spared by the economic recession in Lebanon.Hachem added that money collection was a big issue in the market today because industrialists were lending the market funds that would normally be used to manufacture more products.In addition to cash-flow problems, other factories are suffering from the low confidence in Lebanese products. Some businesses that have suffered from the events in Lebanon and next door in Syria have tried to make up for the economic slowdown by exporting their products and entering new markets.Hachem said that his capital was more secure when he exported products because he was paid on time and through financial institutions.
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