Moutran receives the prestigious Dubai Lynx Advertising Person 2014 Award.
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Staying on top of the game in advertising is surely not an easy task, said a pioneer in the industry.Moutran spoke in an exclusive interview with The Daily Star about the challenges facing the advertising industry in Lebanon. Moutran explained that advertising should not be considered as an expense but an investment and a long-term strategy for brand and business building. Although the Lebanese advertising industry is characterized with its excellent talent and remarkable achievements throughout the years, it still lacks a competitive edge because the market is too small and therefore investments in the country are low compared to the rest of the region.You should make sure you stay in business where 5 out of 15 markets have got revolutions on their hands," Moutran added.His great efforts bore fruit as his agency won several awards throughout the years, including 46 awards at this year's Dubai Lynx Awards, the Oscars of the advertising and communications industry in the Middle East.
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