Moutran receives the prestigious Dubai Lynx Advertising Person 2014 Award.
Your feedback is important to us!
We invite all our readers to share with us their views and comments about this article.
Disclaimer: Comments submitted by third parties on this site are the sole responsibility of the individual(s) whose content is submitted. The Daily Star accepts no responsibility for the content of comment(s), including, without limitation, any error, omission or inaccuracy therein. Please note that your email address will NOT appear on the site.
Alert: If you are facing problems with posting comments, please note that you must verify your email with Disqus prior to posting a comment. follow this link to make sure your account meets the requirements. (http://bit.ly/vDisqus)
Staying on top of the game in advertising is surely not an easy task, said a pioneer in the industry.Moutran spoke in an exclusive interview with The Daily Star about the challenges facing the advertising industry in Lebanon. Moutran explained that advertising should not be considered as an expense but an investment and a long-term strategy for brand and business building. Although the Lebanese advertising industry is characterized with its excellent talent and remarkable achievements throughout the years, it still lacks a competitive edge because the market is too small and therefore investments in the country are low compared to the rest of the region.You should make sure you stay in business where 5 out of 15 markets have got revolutions on their hands," Moutran added.His great efforts bore fruit as his agency won several awards throughout the years, including 46 awards at this year's Dubai Lynx Awards, the Oscars of the advertising and communications industry in the Middle East.
Incentives, privatization needed at BSE: experts
Lebanon to launch its largest fiber optics tender
Lebanon needs to be quick in gas exploration: expert
FOLLOW THIS ARTICLE