BEIRUT

Local

Build an experimentation culture with testing

Whether you sell a service, a product, or content, you’re creating value for your customer base – and every interaction with your product online is a measurable amount of value, Harvard Business Review says. To understand and utilize this, implement well-executed A/B testing, which involves, at its core, showing different user experiences to different users to measure the impact of those differences.

Keep the team small. You only need an engineer, a designer/front-end developer, and a business analyst to perform tests. Make sure that your product person has the skills to analyze tests promptly.

Test small changes. If you’re spending a lot of time creating a test, you’re doing it wrong. Find the smallest possible amount of development you can do to create a test based on your hypothesis; one variable at a time is best.

When a test fails, don’t give up. Instead, learn what happened (which metric did move?), and use that to inform future iterations. Keep a backlog of previously run tests, and retest ideas later.

 
A version of this article appeared in the print edition of The Daily Star on April 29, 2014, on page 5.
Advertisement

Comments

Your feedback is important to us!

We invite all our readers to share with us their views and comments about this article.

Disclaimer: Comments submitted by third parties on this site are the sole responsibility of the individual(s) whose content is submitted. The Daily Star accepts no responsibility for the content of comment(s), including, without limitation, any error, omission or inaccuracy therein. Please note that your email address will NOT appear on the site.

comments powered by Disqus

Advertisement

FOLLOW THIS ARTICLE

Interested in knowing more about this story?

Click here