Arbid, Hakim, Pharaon and Hajj Hasan all addressed BIFEX.
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Lebanese brands are capable of successfully expanding beyond the Middle East market, said a leading expert in brands, marketing and innovation.The two-day conference gathers ambassadors; top names in Lebanese, Arab and international business; brand champions; and legal experts, as well as bloggers and social media activists to exchange views on matters relevant to the franchising industry.Fisk explained that he had been working with a boutique hotel chain in India, Sri Lanka and Thailand that had hired a team of Lebanese experts in the hospitality industry to train people in these countries. Fisk says that the limited size of the domestic market should push Lebanese brands to expand.According to Fisk, Lebanese companies have a competitive advantage due to their small size.Lebanon is characterized by small companies, Fisk said, which are more capable of easily adapting to the changing world.Industry Minister Hussein Hajj Hasan called upon all ministries to work on reducing the budget deficit, which stands at $10 billion per year.He also vowed to boost Lebanese exports and minimize imports.
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