Crepaway has expanded across the region, but finds it difficult to hire enough skilled workers in Lebanon. (The Daily Star/Hasan Shaaban)
Your feedback is important to us!
We invite all our readers to share with us their views and comments about this article.
Disclaimer: Comments submitted by third parties on this site are the sole responsibility of the individual(s) whose content is submitted. The Daily Star accepts no responsibility for the content of comment(s), including, without limitation, any error, omission or inaccuracy therein. Please note that your email address will NOT appear on the site.
Alert: If you are facing problems with posting comments, please note that you must verify your email with Disqus prior to posting a comment. follow this link to make sure your account meets the requirements. (http://bit.ly/vDisqus)
As most of the country's economic sectors struggle to survive the harsh economic conditions, Lebanon's franchise industry is bucking the trend. Lebanese franchisers not only have achieved remarkable growth over the past two years but have succeeded in branching out to many countries around the world.Despite the deterioration of the many economic sectors that used to be considered the main generators of revenues in the Lebanese economy, such as tourism for instance, the franchise industry has maintained over 10 percent yearly growth for the past couple of years.Moreover, franchising now contributes 5-10 percent to the country's GDP, according to Arbid.Arbid believes that one of the reasons behind the success of the franchising industry is that the nature of the Lebanese economy facilitates the exportation of franchises.In fact, Lebanese brands are present in more than 40 countries through more than 1,500 points of sales, according to information provided by Arbid.Echoing Shihan, Roy Maroun, business development director at the restaurant chain Casper & Gambini's, said the bad security situation was preventing investors from coming to Lebanon to negotiate franchise deals with his company.Arbid said the security situation did not encourage franchisees to consider Lebanese brands.Arbid explained that the franchise industry was subject to the Code of Commerce and the Code of Obligations and Contracts.
Hajj Hasan says Syria trip aims to boost trade
BLOM boss: Don’t overload Central Bank
Economists urge government to reduce deficit
FOLLOW THIS ARTICLE