Celtic Sports Cafe has built a new patio area for the occasion and will hold daily competitions for customers.
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Football-crazed Lebanese fans are eagerly awaiting the World Cup kickoff in Brazil, which is less than two weeks away, but they are not alone.Pierre Akiki, founder and general manager of Next Ideaz, a consultancy firm in the hospitality industry, says the period that coincides with a major football tournament such as the World Cup or Euro Cup presents an opportunity that businesses must seize by devising special offers to attract customers.The average occupancy rate, which usually stands at 70 percent around this time of year, jumps to 100 percent throughout the World Cup phases, with a restaurant's turnover per table increasing from 1 to 1.5, Akiki adds.Chehaitly, who founded one of the few sports bars in Beirut 11 years ago, says major sports tournaments, and particularly the World Cup, see an increase in sales by a whopping two- to three-fold.
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