(The Daily Star / Mahmoud Kheir)
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If you have any connection to Lebanon, chances are you have seen a Sayfco ad on Facebook.Sayfco took the plunge, making it the real estate company with the most "likes" in the world – 3.2 million.The ads are not the work of a social media analytics firm, but are instead the work of Yerevanian, who spends two hours every morning responding to questions, comments and complaints about Sayfco.He once briefly hired someone to run the company's Twitter account, until the person responded unkindly to a customer complaint – about spam, Sayfco's most common complaint – which then went viral. Yerevanian says that to his knowledge all of the Sayfco "likes" are genuine, noting that the vast majority come from Lebanese Facebook users, 40 percent of whom are expatriates.
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