Nada Abi Saleh.
Your feedback is important to us!
We invite all our readers to share with us their views and comments about this article.
Disclaimer: Comments submitted by third parties on this site are the sole responsibility of the individual(s) whose content is submitted. The Daily Star accepts no responsibility for the content of comment(s), including, without limitation, any error, omission or inaccuracy therein. Please note that your email address will NOT appear on the site.
Alert: If you are facing problems with posting comments, please note that you must verify your email with Disqus prior to posting a comment. follow this link to make sure your account meets the requirements. (http://bit.ly/vDisqus)
The Lebanese advertising industry is suffering from a deficit in talent because skilled people prefer to travel to GCC states where they receive bigger opportunities and more attractive packages, a prominent advertising figure said Wednesday.These challenges, according to Abi Saleh, include the difficult financial and security situations in addition to the limited exposure of Lebanon to the rest of world.Abi Saleh does not consider advertising in Lebanon to be a low-income sector for people working in the field, but she admits that GCC countries are perceived as being financially more rewarding. Over and beyond the local situation, the advertising industry is also facing the challenge of coping with the digital world.Despite the different challenges affecting the industry in Lebanon, Abi Saleh expressed her optimism in overcoming the current hard situation.
Tourism, trade slowly pick up after president’s election
Developers await positive impact of end to deadlock
World Bank urges release of public budget
FOLLOW THIS ARTICLE