Nada Abi Saleh.
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The Lebanese advertising industry is suffering from a deficit in talent because skilled people prefer to travel to GCC states where they receive bigger opportunities and more attractive packages, a prominent advertising figure said Wednesday.These challenges, according to Abi Saleh, include the difficult financial and security situations in addition to the limited exposure of Lebanon to the rest of world.Abi Saleh does not consider advertising in Lebanon to be a low-income sector for people working in the field, but she admits that GCC countries are perceived as being financially more rewarding. Over and beyond the local situation, the advertising industry is also facing the challenge of coping with the digital world.Despite the different challenges affecting the industry in Lebanon, Abi Saleh expressed her optimism in overcoming the current hard situation.
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