(The Daily Star/HO)
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In history books, Lebanon is famed for being the home of the ancient world's pre-eminent boatbuilders, the Phoenicians. Today, however, only a handful of boat manufacturers exist in Lebanon.Antoine al-Hajj, chief executive officer of Phoenix Boats International, is hoping to turn that ebbing tide. After analyzing the market, Hajj decided to launch his company in Lebanon, in part because of the low labor costs.Manufacturing boats in Lebanon poses distinct challenges.The absence of yacht loans in Lebanon has slowed the national market, he says.Hajj plans to sell Phoenix boats in dealerships across the world, with an emphasis on Middle Eastern markets.He hopes that Phoenix Boats will reinvigorate Lebanon's boatbuilding sector.
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