Al Rifai currently has four factories, three of which are dedicated to nuts, confectionary and chocolate.
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The deteriorating security situation in Lebanon may have prompted some local and foreign businesses to freeze investments in the country, but the latest $25 million new factory by Al Rifai Roastery in Halat demonstrates that Lebanon is still capable of serving as a solid ground for financial ventures.Today, Al Rifai owns 62 points of sale spread all over Lebanon, in addition to four factories.Rifai's partnership with Homaizi in the Gulf region resulted in a successful outcome of 310 retail stores in the region.As the exports to the Scandinavian markets started growing, the management of Al Rifai was prompted to look further into the characteristics and the dynamics of the promising snack market in these countries.The new factory, which caters mostly to North Europe, was established to process, pack and distribute Al Rifai products under a new brand name, Nutisal. The difficulty in further penetrating these markets prompted Al Rifai in 2013 to sell Nutisal to Cloetta, a Swedish confectionary company.However, this did not discourage Al-Rifai from tapping new markets.Rifai has also called upon the government to send delegates to other countries to explore new export markets and promote Lebanese products.
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