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Brand Finance's Nation Brands 2015 Index ranked Lebanon in 83rd place among 100 countries in terms of its nation brand value, and in last place among 14 countries in the Middle East and North Africa region.In turn, the country's post-tax brand revenues are discounted to a net present value to calculate the brand value.The survey estimated Lebanon's brand value at $21.7 billion for 2015, up by 1 percent from 2014 and relative to a brand value of $28 billion in 2013 . In parallel, Lebanon's brand strength rating was upgraded to "A" from "A-" on the 2015 Brand Strength Index, reflecting a strong brand position.
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