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Real advertising expenditures in Lebanon rose by 1.9 percent from $185.5 million in 2013 to $189 million in 2014, according to the annual survey of the advertising market in the Arab world.The survey added that television attracted $80 million, or 42.3 percent of advertising expenditures, followed by outdoor billboards with $44 million (23.3 percent), newspapers with $28 million (14.8 percent), radio with $15 million (7.9 percent), magazines with $13 million (6.9 percent), online with $7 million (3.7 percent) and cinemas with $2 million (1.1 percent), as reported by Lebanon This Week, the economic publication of the Byblos Bank Group.It added that ads at cinemas increased by twofold last year, online advertising rose by 27.3 percent, radio ads grew by 7.1 percent and TV ads improved by 6.7 percent. According to Ipsos, monitored advertising expenditures in Lebanon reached $1.6 billion in 2014, up 6.2 percent from $1.5 billion in 2013 .
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