Talal Makdessi, right, and Nicolas Chammas attend a press conference in Beirut, Thursday, March 19, 2015. (The Daily Star/Mohammad Azakir)
Your feedback is important to us!
We invite all our readers to share with us their views and comments about this article.
Disclaimer: Comments submitted by third parties on this site are the sole responsibility of the individual(s) whose content is submitted. The Daily Star accepts no responsibility for the content of comment(s), including, without limitation, any error, omission or inaccuracy therein. Please note that your email address will NOT appear on the site.
Alert: If you are facing problems with posting comments, please note that you must verify your email with Disqus prior to posting a comment. follow this link to make sure your account meets the requirements. (http://bit.ly/vDisqus)
A decline in annual advertising revenues in 2014 has resulted in losses of $50 million for television stations in Lebanon, according to Talal Makdessi, chairman and CEO of Tele Liban.Makdessi said this wide deficit was also partly due to Lebanese television stations trying to compete with international cable networks by spending huge amounts of money on their programs because the Lebanese population is very particular.Makdessi stressed that some of the TV stations which are affiliated with certain political parties are directly funded by these parties to compensate for the deficit. Makdessi added that discounts by TV stations for broadcasting ads should not exceed 20 percent of the cost mentioned on the rate card.Makdessi said cable subscribers in Lebanon would soon be asked to pay an additional fee to TV stations in exchange for access to their channels.
Lebanese business shrugs off Turkey coup
Berri urges big diaspora role in economy
Developers defiant despite market downturn
FOLLOW THIS ARTICLE