Talal Makdessi, right, and Nicolas Chammas attend a press conference in Beirut, Thursday, March 19, 2015. (The Daily Star/Mohammad Azakir)
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A decline in annual advertising revenues in 2014 has resulted in losses of $50 million for television stations in Lebanon, according to Talal Makdessi, chairman and CEO of Tele Liban.Makdessi said this wide deficit was also partly due to Lebanese television stations trying to compete with international cable networks by spending huge amounts of money on their programs because the Lebanese population is very particular.Makdessi stressed that some of the TV stations which are affiliated with certain political parties are directly funded by these parties to compensate for the deficit. Makdessi added that discounts by TV stations for broadcasting ads should not exceed 20 percent of the cost mentioned on the rate card.Makdessi said cable subscribers in Lebanon would soon be asked to pay an additional fee to TV stations in exchange for access to their channels.
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