Rolls Royce Ghost Series II is as much a driver’s car as it is luxurious.
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All, that is, except a very few, such as Rolls Royce, whose success ironically relies in part on forfeitingvolume in favor of exclusivity.The last half-decade has seen the marque record five straight years of growth, and last year the luxury car manufacturer broke through the 4,000-unit threshold for the first time in its history, selling 4,063 automobiles to customers around the world.In fact, even with the increased turmoil gripping the Middle East in recent years, not only did the marque sell the second-highest number of cars in the region, but in 2014 sales in the Middle East saw a 20-percent growth over the previous year.This growth came despite the hefty tax regime on cars in the country.And that price hike only renders the automobiles more exclusive and places it within reach of a select few, who view a Rolls Royce not as a car but as a luxury item.Rolls Royce's recent growth goes beyond just the cars' performance and luxurious design.The ability of Rolls Royce customers to customize their cars has also been a factor in the car's desirability, Soso adds.
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