(The Daily Star/Mohammad Azakir)
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The deteriorating political and security situation in the region had a slight impact on the Lebanese franchising industry but the sector is still doing well because it relies mostly on creativity, said Charles Arbid, president of the Lebanese Franchise Association.Arbid said the franchising sector was slightly impacted by a 15-percent drop in local consumption, a development that should motivate industrialists to find new markets for their products.Arbid said that the two-day conference will witness the launching of the academy for Arab trademarks, which will be created in a bid to encourage the consumption of Arab commodities by inspiring youths in Lebanon and the region to produce franchises and export them to the rest of the world.Arbid called upon the government to support the various Lebanese industries in exporting their produce by providing them with new ways to send their products to other countries in the region following the closure of Nasib border between Syria and Jordan. Arbid's comments were echoed by Finance Minister Ali Hasan Khalil, who emphasized the need to open new markets for Lebanese products while strengthening their competitiveness outside the country.
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