Byblos Bank is seen in Beirut. (The Daily Star/Mahmoud Kheir)
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An annual survey of the advertising market in the Arab world shows that real advertising expenditures in Lebanon totaled $190 million in 2015, nearly unchanged from the prior year's $189 million.Television attracted $83 million or 43.7 percent of advertising expenditures, followed by outdoor billboards with $43 million (22.6 percent), newspapers with $25 million (13.2 percent), radio with $16 million (8.4 percent), magazines with $11 million (5.8 percent), online with $10 million (5.3 percent) and cinemas with $2 million (1.1 percent).Spending on online advertising rose by 43 percent last year, radio ads grew by 6.7 percent and TV ads improved by 3.8 percent. Monitored advertising expenditures are based on officially advertised rates.
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