Cherfan, left, Rasamny, Mardrus and Cobee pose with the mi-Do and on-Do, the first of a new breed of Datsuns.
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Lebanon and its Nissan distributor RYMCO hosted the regional relaunch of the famed Datsun brand, which retuned to the market Thursday for the first time in decades. While still under the Nissan umbrella, Datsun has returned as a separate entity solely focused on addressing a growing need in the market for cars ranging between $10,000 and $15,000 .Christian Mardrus, Nissan's senior vice president for Africa, the Middle East and India, noted that there was a strong demand in Lebanon for the segment represented by Datsun, "more than 30 percent of the market today". Furthermore, he voiced his belief that Lebanon would be an ideal showcase for the evolution of the Datsun brand, which in Lebanon currently offers through RYMCO the on-DO four-door sedan, starting from $11,900, and the mi-DO five-door hatchback, starting from $12,200, both of which are designed at Nissan's state-of-the-art Global Design Centre in Atsugi, Japan. As for the rival marques Datsun intended to challenge, Rasamny acknowledged that they were the South Korean car brands.
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