Charles Arbid, president of LFA, Foreign Minister Gebran Bassil and Mohamed Choucair, president of the Chamber of Commerce, Industry and Agriculture during the launching of the Arab Institute for Commercial Trademarks.
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Participants in BIFEX, the annual franchising event, launched Thursday the Arab Institute for Commercial Trademarks in a bid to encourage Arab countries to create their own franchises and expand beyond their borders to the rest of the world.Bassil said that the Foreign Ministry intended to coordinate with LFA on launching a new initiative aimed at matchmaking between Lebanese trademarks and products on the one hand, with famous Lebanese expats on the other to increase the popularity of the Lebanese products.Rim al-Kouatly, an expert in the franchising industry, emphasized the importance of creating new concepts in the Arab world, especially since unemployment in this part of the world reached 11.5 percent as of 2014 .
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