Your feedback is important to us!
We invite all our readers to share with us their views and comments about this article.
Disclaimer: Comments submitted by third parties on this site are the sole responsibility of the individual(s) whose content is submitted. The Daily Star accepts no responsibility for the content of comment(s), including, without limitation, any error, omission or inaccuracy therein. Please note that your email address will NOT appear on the site.
Alert: If you are facing problems with posting comments, please note that you must verify your email with Disqus prior to posting a comment. follow this link to make sure your account meets the requirements. (http://bit.ly/vDisqus)
In the late 1970s, Japanese companies were the heaviest advertisers in the Middle East, by far.My Japanese host concluded by saying that this is why the share of Middle East media continues to shrink while the sale of Japanese companies remains upbeat in the Arab world.Lebanon's monitored advertising market size in 2016 reached $1.719 billion while the estimated net spend was $173.1 million.Each candidate is allowed to spend LL150 million for advertising.Some time back my international partner group TBWA launched a campaign for Adidas under the headline: "Impossible is Nothing". For the future of the Lebanese advertising market, we should all embrace this battle cry.
The surprising Lebanese advertising market
FOLLOW THIS ARTICLE