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Gone are the days when user experience meant targeting specific demographics, for example married women between the ages of 30 and 40 . With user experience now among the most important aspects of a company's design and development, holistic approaches and storytelling have become key to customer engagement and product building.It is this evolution in user experience that brought together more than 100 entrepreneurs, designers, IT specialists and academics for the first user experience conference in Beirut, UXB 2018, at the Olayan School of Business at the American University of Beirut.Indeed, with the proliferation of startups all competing for customers, a unique experience and personalization have become key.It is predicted that by 2020, 85 percent of customer interactions will not involve a human and within the next 10 years, 77 percent of customers will choose a brand that's personalized over one that is not.
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