File - Tunisia, birthplace of the Arab Spring, hopes to welcome 7 million tourists this year.
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Tunisia is working against the clock to salvage its 2014 tourist season after three turbulent years, by revamping the country's image – with the help of online media and a few Star Wars characters.The North African country hopes to welcome 7 million tourists this year, a slight increase on the 6.9 million who visited in 2010 before the revolution that ousted a decades-old dictatorship and unleashed outbreaks of Islamist violence that damaged Tunisia's reputation.To reverse this trend, the ministry decided to exploit the desert settings used for many scenes in the Star Wars films, in a Tunisian version of the music video hit "Happy" by U.S. star Pharrell Williams, replicated on YouTube by people around the world dancing to the tune.The "Star Wars Tunisia" edition of the Pharrell Williams video has received nearly 1.5 million hits.Before the revolution, Tunisia managed to project an image of itself as an attractive holiday destination in the southern Mediterranean, concealing the ruthlessness of the regime in power that was finally overthrown in the first Arab Spring uprising in 2011 .
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