Pedestrians are reflected in a logo of Sony Corp outside its showroom in Tokyo July 16, 2014. Picture taken July 16, 2014. REUTERS/Yuya Shino
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Japan's Sony Corp is hammering out plans to rise from the ashes of nearly $10 billion lost in six years by building a future around its last consumer electronics blockbuster -- the PlayStation.Analysts say if Sony gets it right, the game and network business could earn about $1 billion in the fiscal year from April 2016 -- making it the most profitable part of the company bar a financial services unit.At 200 billion yen ($1.96 billion) last fiscal year, some 90 percent of it from games, Sony Entertainment Network's revenue is small compared with the 5 trillion yen at the company's broader electronics business.It's also not the first time Sony has tried to develop networked content services.Yoshida, 54, knows networks so far have been a black spot for Sony.Even as Sony plans to extend the PlayStation's role, games are still driving the network services division forward, accounting for 90 percent of revenue. From July 31, Sony is launching a streaming game service, PS Now, the first ever for a console game maker, in the United States.
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