Emirates to introduce a premium economy class between business and ordinary coach
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The "good old days" of lucrative business class revenues are numbered as companies rein in spending and low cost competition intensifies on long haul routes, the head of one of the world's biggest airlines has said. Sir Tim Clark, president of Emirates Air Line, said airlines would have to adapt their strategies as business class passengers migrated to cheaper seats. Airline profits may be rising, but average fares paid per mile, known as yields, are under pressure, he added. Business and first class fares are by far the most profitable for airlines, especially on long haul routes.Jonathan Wober of Capa, the aviation consultancy, estimates premium cabins for a major European carrier on long haul might account for 15 to 20 per cent of passengers, but up to 50 per cent of revenue.
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