File - In Tuesday April 20, 2010 file photo, an Emirates airline passenger jet taxis on the tarmac at Dubai International airport in Dubai, United Arab Emirates. (AP Photo/Kamran Jebreili)
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Emirates, hoping to shake off budget airlines coveting its long-distance customers, has set its sights on goggles. The Gulf carrier is studying ways to equip staff with augmented reality glasses that display a passenger's name and travel habits, allowing more personalized service, Emirates' Chief Digital and Innovation Officer Christoph Mueller said. Emirates President Tim Clark has warned the company faces a "gathering storm" from budget rivals such as Norwegian Air Shuttle ASA, which are expanding their north-Atlantic routes and threatening to erode the Gulf carrier's market leadership.Mueller is gearing Emirates' technology for a new era as the airline grapples with some of the toughest operating conditions in its 30-year history.
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