A general view shows a street painted in the tradition blue of the northern Moroccan Rif town of Chefchaouen on June 21, 2017. (AFP/Emily Irving-Swift)
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Moroccan officials have placed Airbnb and Booking.com in their crosshairs, looking to level the playing field for traditional hotels as a "new reality" forces Africa's biggest tourism destination to re-evaluate efforts to drum up business.With the help of online portals, 60 percent of the 10 million plus holidaymakers visiting Morocco yearly plan their holiday by themselves – sidestepping the conventional tourism market.About 20,000 people list properties on Airbnb in Morocco, second on the continent only to South Africa. Morocco joins a list of governments applying taxes and regulations to online lodging marketplaces like Airbnb.
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