Terzioglu has kept his mustache despite having long reached his performance targets. REUTERS/Yves Herman
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Growth is so hard to come by in the telecoms sector that Turkcell CEO Kaan Terzioglu pledged to grow a mustache when he took over in 2015 and only shave it off if he met his performance targets. Terzioglu still sports a thick handlebar but only, he says, because he lifted his goals after hitting them a year early – on the back of a digital overhaul at the Turkish company.Lifecell's core suite of nine digital apps has been downloaded over 80 million times, serving more than half of Turkcell's customers, and fizy is three times as popular in Turkey as streaming pioneer Spotify, the company says.Turkcell isn't the first telecom operator to try and pull off the transformation from voice calls and data to becoming a so-called platform company.Terzioglu, still sporting his mustache at the Lifecell event in Barcelona, forecasts revenue growth at Turkcell of 13-15 percent and core EBITDA profit margins of 33 to 35 percent this year.
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