Saudi visitors attend the Riyadh International Book Fair on March 5, 2013 in the Saudi capital. AFP PHOTO/FAYEZ NURELDINE
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Typing out your order on Mrsool is only the start of what's made the Saudi delivery app more popular in the kingdom than Uber Technologies Inc. and Facebook Inc.It's the personal touch Mrsool brought to the business of mobile retail that powered its swift rise, with 4 million registered users, 150,000 couriers and 1 billion riyals ($270 million) of transactions processed last year alone. Apple's App Store ranks it among Saudi Arabia's 30 most popular downloads, several notches above Facebook and Uber.Sanad declined to say exactly how much capital was raised.Sanad said, however, that Mrsool planned to offer digital transfers soon.
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