A detail from Armalite's controversial ad for its AR50A1 rifle.(YouTube grab)
Your feedback is important to us!
We invite all our readers to share with us their views and comments about this article.
Disclaimer: Comments submitted by third parties on this site are the sole responsibility of the individual(s) whose content is submitted. The Daily Star accepts no responsibility for the content of comment(s), including, without limitation, any error, omission or inaccuracy therein. Please note that your email address will NOT appear on the site.
Alert: If you are facing problems with posting comments, please note that you must verify your email with Disqus prior to posting a comment. follow this link to make sure your account meets the requirements. (http://bit.ly/vDisqus)
Italian cultural officials have threatened court action to stop a U.S. arms manufacturer showing the revered Renaissance statue of Michelangelo's David holding a rifle in its advertising campaign.Armalite, a small Illinois-based firm, used a photograph of David, which Michelangelo sculpted from a single block of marble in 1504, in an ad for its AR50A1 rifle.The ad campaign has run in specialized magazines, featuring a photo of the David statue, which is on exhibit in Florence's Academia museum.Not everybody in Italy's art world thought Armalite's ad campaign was such a bad idea, however.
FOLLOW THIS ARTICLE