Mobile  |  About us  |  Photos  |  Videos  |  Subscriptions  |  RSS Feeds  |  Today's Paper  |  Classifieds  |  Contact Us
The Daily Star
SUNDAY, 20 APR 2014
03:56 AM Beirut time
Weather    
Beirut
22 °C
Blom Index
BLOM
1,214.01down
Lifestyle
Follow this story Print RSS Feed ePaper share this
Health and beauty buffs under one roof
A+ A-

BEIRUT: Have a chat with a nutritionist, jump into a round of Zumba aerobic dancing, cool off with a low-calorie snack and then scan dozens of cosmetic counters – all of which conveniently converge under one roof this weekend. The annual In Shape health, beauty and fitness fair at the Beirut International Exhibition Center will ease the minds of all the urbanites feeling a little frumpy, or hoping to spruce up before winter sends the city scurrying into hibernation.

The fair runs from Friday at 3 p.m. until Monday at 10 p.m. and will host every personal care expert under the sun – from trainers to makeup artists and plastic surgeons.

The public exhibit, now entering its fourth year, hosts various fitness performances, friendly competitions and shows off the latest trends in health and beauty from around the region. The fair also acts as a launching pad for new businesses and brands.

One of the leading trends this year: non-damaging nails and hygiene mania. Dashing Diva will make its official debut at a private In Shape event Monday afternoon.

The concept nail salon, which started in the United States, has recently opened a branch in Beirut’s Sassine, beside ABC Ashrafieh. The salon touts an unprecedented sterilization method, quite appropriate for the hygiene-conscious Lebanese.

Dashing Diva’s regimen begins with a new individual file and buffering kit for every client. They also boast ceramic pedicure sinks – more easily disinfected than the more common whirlpools – and a sterilization method called “autoclaving.”

The new salon also uses a type of artificial nail that requires less headache and time. “Virtual Nails” rid the application process of the time-consuming buffering and harsh chemicals that come with acrylic nails or UV gel extensions.

“It’s a new technique for nails that is a little bit different. ‘Virtual Nails’ really fit, and it doesn’t harm the nail underneath,” said Sophia Farghal Kawas, a project coordinator for In Shape’s organizers E Square.

This year’s wellness fair also means to increase the amount of audience participation – starting with daily hair and makeup competitions, Kawas said.

Area beauticians will face off each day to win the honor of best makeup and best hair. An expert panel of jurists will decide the winner, and In Shape will hand out a second prize for the people’s choice, decided after live voting by interested attendees.

Organizers said they hope the new competitions add liveliness to the exhibition. But more importantly they will help promote up-and-coming hair and makeup stylists in a country highly saturated with beauty professionals, Kawas said.

“Actually, they are all winners because we already picked the best to participate,” she said.

Other events include the “O.P.I. Nail It!” nail design competition Monday from 3 p.m. to 8 p.m., which Kawas expects will encourage the artists to turn out crazy designs in their bid for the top, she said.

The competitions will offer a great opportunity for soon-to-be brides, among other party planners, to scope out top hair, nail and makeup options for the big day.

A staple of the health and beauty expo over the past several years will also invite audience members to participate in Bailando dance school’s Zumba performances Saturday, 7:30 p.m. to 9 p.m.

Zumba uses the rhythm and moves of basic Latin dance for an aerobic workout meant for weight loss and muscle development, said Rania Kazan, one of Bailando’s Zumba instructors.

Kazan encouraged attendees to come in their workout clothes and participate.

“We give signs and instructions, so they don’t need the know anything,” Kazan said.

The Radical Fitness Team will also invite attendees to participate in a more rigorous workout routine Sunday from 2 p.m. to 5:30 p.m.

And trainer Amine Dib will do the same in a fitness workshop-performance Saturday from 4 p.m. to 7 p.m. in a routine titled “Amine’s Kick Butt Workout” featuring the Trash Band by Elie Akiki.

Dib will also cross over to the expo kitchens to teach showgoers how to cook the perfect post-workout meal.

Other In Shape favorites slated for this year’s expo include the “Healthy Bite” 45-minute show by Chef Sleiman Khawand, as well as a host of high-tech beauty treatment demonstrations.

“We always have different shows, whether it’s health or beauty or fitness,” Kawas said.

“They really go crazy, and there’s always a lot of freshness.”

 
A version of this article appeared in the print edition of The Daily Star on October 20, 2012, on page 3.
Home Lifestyle
 
     
 
Lebanon
Advertisement
Comments  

Your feedback is important to us!

We invite all our readers to share with us their views and comments about this article.

Disclaimer: Comments submitted by third parties on this site are the sole responsibility of the individual(s) whose content is submitted. The Daily Star accepts no responsibility for the content of comment(s), including, without limitation, any error, omission or inaccuracy therein. Please note that your email address will NOT appear on the site.

comments powered by Disqus
More from
Beckie Strum
 
 
Designing on Rami Kadi’s schedule
 
 
Jean Louis Sabaji finds harmony between nature and man
 
 
Bryanboy dishes on making it big in blogging
 
 
Bullseye for House of Ronald in Dubai
 
 
Milan expo to showcase Lebanese cuisine
Advertisement


Baabda 2014
Advertisement
Follow us on Facebook Follow us on Twitter Follow us on Linked In Follow us on Google+ Subscribe to our Live Feed
Multimedia
Images  
Pictures of the day
A selection of images from around the world- Saturday April 19, 2014
View all view all
Advertisement
Rami G. Khouri
Rami G. Khouri
Why Israeli-Palestinian talks fail
Michael Young
Michael Young
Why confuse gibberish with knowledge?
David Ignatius
David Ignatius
Echoes of 1914 characterize the Ukraine crisis
View all view all
Advertisement
cartoon
 
Click to View Articles
 
 
News
Business
Opinion
Sports
Culture
Technology
Entertainment
Privacy Policy | Anti-Spamming Policy | Disclaimer | Copyright Notice
© 2014 The Daily Star - All Rights Reserved - Designed and Developed By IDS