BEIRUT: Lebanese fashion designer Rabih Kayrouz announced the opening of a new ready-to-wear boutique in Saint Tropez, France, last week.
The boutique is Maison Rabih Kayrouz’s first on the French Riviera, located in Saint Tropez’s high-end shopping village on Gambetta Street, near Lices Place. The shop plays neighbor to the likes of Dolce & Gabbana and Louis Vuitton. The boutique marks the designer’s 12th point of sale in France.
The boutique was designed by architect Christopher Martin, who has worked with MRK for several seasons, according to a statement by MRK. The interior focuses on light wood paneling and rows of mirrors.
MRK’s spring-summer collection is now on display at the shop: a mixture of airy silk gowns and tops mixed with playful draw-string trousers and cotton sun dresses. In its statement, MRK said the collection reflected the atmosphere of the shipping village and the call of its beaches.
The boutique also stocks specially made items in honor of the opening. Kayrouz drew inspiration from the beach town to create an array of print sarongs, colorful pashmina scarfs and beach bags.
MRK opened in Paris in 2009, and has since focused on clothes that “embody easy elegance and playfulness,” according to the statement.
MRK recently made the switch to ready-to-wear, or prêt-a-porter, several seasons ago after more than a decade in couture. He opened his first Beirut ready-to-wear boutique in the Beirut Port neighborhood in 2010.
His ready-to-wear collections maintain minimalist architectural design influences. A self-described avant garde, Kayrouz plays heavily on geometry in a way that puts his pieces on the edge of conceptual.