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Plans announced for region’s first luxury outlet mall in Metn
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BEIRUT: Another luxury mall is slated to open in the Alissar area of Metn in spring 2016, Lebanese developer SIDCOM announced Monday.

Centerfalls shopping mall will offer 72,000 square meters of retail space and will include the region’s first designer outlets with discounted prices on luxury brands between 30 percent and 70 percent, according to a news release announcing the plans Monday.

Centerfalls may even rival the Gulf’s enormous luxury malls, as SIDCOM is boasting the largest range of restaurants and personal services “ever seen in a mall.”

“Centerfalls is the dream of four Lebanese partners who have a strong belief in their country and planned to set a new benchmark for service excellence in Lebanon,” Fouad Ghorayeb, SIDCOM’s chief operating officer, said.

“We want to create the most thrilling experience yet, bringing more style, more luxury brands, more retail and more savings, mixing quality, design and price for a sustainable and stimulating [location] that would put the customer at the heart of the project.”

Developers envisioned a concept bringing together tourism with international and local retail. The layout of the outlet mall will be divided into three main sections: restaurants, outlets and a high-end supermarket.

The restaurant and entertainment section, tagged “The Resort,” will offer a range of casual to fine dining options, as well as spa, health care and what SIDCOM loosely called entertainment – which might mean a new cinema experience.

The designer outlets section will offer luxury clothing brands, electronics and space for local brands to set up pop-up shops the way Beirut Souks has allocated storefront space to local designers. The “Gourmet Market” will include imported and high-end groceries. SIDCOM did not specify if a supermarket chain would operate the grocery section.

Bilal Yamout, SIDCOM’s head of development and leasing, said Centerfalls aimed to merge luxury retail and service needs in one location.

“Centerfalls is a development of the highest quality offering a mix of off-price luxury retail, leisure, entertainment and fine dining experiences in a unique setting,” he said.

“Centerfalls’ merchandise mix and retail concept will enable customers to enjoy an experience tailored to their specific needs.”

Centerfalls has drawn its name from a unique architectural layout that includes the world’s largest waterfall ever built in a shopping mall, which will flow down five floors and into a central fountain in the shopping center’s luxury shopping section, according to SIDCOM.

The mall was designed by Italian architect Davide Padoa from Design International, and SIDCOM aims to make the new project a landmark in Metn not only as a shopping destination but also through “distinctive architectural language,” the company said. SIDCOM described the architecture as transparent and vertically open.

Indeed, Centerfalls has already received international accolades for its architecture. The International Property Awards named it the best retail architecture in Lebanon and in the Arabia regional category. The European International Property Awards also awarded Centerfalls “Best of the Best International Retail Architecture.”

A version of this article appeared in the print edition of The Daily Star on December 18, 2013, on page 2.
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