NEW YORK: Supermodel Chanel Iman watched the runways like a hawk this Fashion Week – but she wasn’t looking at the clothes.
Iman joined with Naomi Campbell and veteran modeling agent Bethann Hardison as part of Balance Diversity, an unusual effort to bring more black models to the runway, even calling out designers who whitewash their runways in the process.
It appears their open letter, sent to the fashion councils in Milan, New York, London and Paris earlier this month, made a difference.
All the top designers presenting in New York used at least one black model, and some who previously had no black models used as many as seven this season.
“I’ve always said runways and photos are important to shape our young girls,” Iman said in an interview last week. “To see models of color on the runway is important to the self-esteem of our young girls. To see otherwise makes them feel like they can be ‘in or out.’”
But is the greater black presence on runways a lasting trend – or just more fast fashion? If black models fall out of favor next season like a short hemline, is that racist?
Balance Diversity is part activist group, part blog, part watchdog. Their letter, a direct challenge to the fashion world, was sent just before the seasonal style previews were to begin in New York.
“Eyes are on an industry that season after season watches fashion design houses consistently use ... one or no models of color. No matter the intention, the result is racism,” it read.
They called industry heavyweights, including Donna Karan, Proenza Schouler, The Row, Victoria Beckham and Calvin Klein for using almost no black models in February’s shows.
The website Jezebel calculated that 82.7 percent of that season’s New York Fashion Week models were white, 9.1 percent were Asian, 6 percent were black and 2 percent Latina.
Iman and Hardison both note they aren’t calling the designers or the casting agents themselves racist – but they say defining one’s look with only white faces is a racist act. While they acknowledge sometimes designers don’t see the models until a day or two before a show, they say they are nonetheless ultimately responsible.
The European designers, according to Iman, are bigger offenders, although she makes an exception for Tom Ford and Jean Paul Gaultier, old-school designers who they say cast a model for her personality.
Of course, some black models remain in demand. Campbell remains a favorite, even in a jaded industry that typically likes the next big thing. The crowd at Diane von Furstenberg gave her bigger cheers than the designer. Joan Smalls and Jourdan Dunn also are consistently booked in top-tier shows.
But Iman said it had to be about more than a token or two black models, and it had to be about more than the established names. Without a turn on the runway, younger black models don’t get discovered and booked for advertising jobs.
Recently, shows moved toward a blonder, whiter cast, with a few slots filled by Asians, she said, in an effort to appeal to the growing consumer economies in Asia. And even when big international brands put black models on their billboards, those same brands were holding out on the runway.
Designer Nanette Lepore, who was not targeted by Balance Diversity and whose runway featured a wide range of models, said she tried to cast a runway reflective of the world.
“The fashion world goes through these moments where people think that to get their message across they have to have one certain type of model,” she said. “At one point everyone had to look like Kate Moss. Or it’s Eastern European, or it’s Brazilian.”
Lepore said she had seen more Asians, and, this season, more black models. “I think this will be the trend now,” she said optimistically.
Things did change in New York: Calvin Klein, for example, increased its use of black womenswear models from zero to five this season, while The Row, the label helmed by Mary-Kate and Ashley Olsen, used seven dark-skinned models, according to Modelinia, a modeling industry website.
Calvin Klein creative director Francisco Costa said in a postshow interview that this collection, inspired by the patchwork of cultures in New York City, was a celebration of diversity. He said model diversity is something he thinks about.
“Casting for us – we take it very seriously,” Costa said. Of this season’s catwalk, he said, “it was very worldly and very multicultural.”
Most designers certainly weren’t pushing toward the microphones last week to talk about this issue. Most seemed as if they’d be happy to talk only about their clothes and inspiration.
Rachel Zoe said discussions about diversity were like the touchy ones about the age and weight of models. “It’s always going to be an issue,” she said. “I just think it’s important that we keep everything mixed up and fair.”
Zac Posen, however, brought up the issue of diversity during a backstage interview. He said he thinks his diverse runway makes his clothes look better, and it wins him the support of models, who have backed him even when retailers and editors didn’t.
He does use a casting director, but the final say is his. He’s looking for “physical beauty, star quality – who’s the next Naomi, Coco Rocha or Lindsey Wixson?” Posen said. “They all look different. It’s about who’ll look good in the clothes.”