File - The industry powerhouse said the move would help the Tennessee whiskey brand.
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For Jack Daniel's, Tennessee's world-famous corn-based whiskey should be made according to a strict recipe – basically, its own.In a battle of two global giants of liquor distribution, Diageo versus Brown-Forman, Jack Daniel's wants legislators in the state capital Nashville to implement clear standards on what spirit can wear the "Tennessee Whiskey" label.The industry powerhouse says only the drink that is made from at least 51 percent corn fermented mash, aged in new barrels of charred oak, filtered through maple charcoal and at least 40 percent alcohol should qualify as Tennessee whiskey.Unsurprisingly, that is how the 148-year-old Jack Daniel's makes its own bourbonstyle whiskey.Jack Daniel's said the move was not to protect its market power but instead to help the Tennessee whiskey brand, in the same way that other famous drinks – such as champagne, cognac and scotch whiskey – are defined by strict production guidelines.
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