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As a graphic designer, Heshme is inherently detail-focused, and her concept seeks to unify a wedding experience through subtle paper products and signage that carry visual continuity in graphics, typography and colors.The lighthearted weddings that Heshme envisions and which focus on graphics and handmade or upcycled decorations are part of an all-encompassing wedding trend planners loosely categorize as vintage.As part of an international trend, brides are leaning toward vintage themes that incorporate campy elements such as thrift store furniture, natural elements like bales of hay and raw-looking metals like copper or bronze, wedding planner Nataly Chreif told The Daily Star in an interview about her company, Desire. Mira Mabsout, business manager at the wedding dress boutique L'Atelier Blanc, agreed that the AWLL concept falls in line with popular wedding themes. Heshme's isn't targeting nuptials only, she said.
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