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That can be a good investment if the fair helps them make the leap to market by sealing a licensing contract – industrialists and distributors feature heavily among the 60,000 visitors.Nearly half of inventions at previous editions have found a licensee, and the total value of licenses negotiated last year topped 55 million Swiss francs, organizers said. According to Vincent, the fast pace of innovation now incites companies to buy inventions rather than develop them in-house as they hunt for the next big thing. And globalization means companies interested in an idea may no longer be on an inventor's doorstop, but on the other side of the planet. With innovation a weathervane of the shifting center of the global economy, over half of Geneva's exhibitors now hail from Asia and the Middle East. The passion that drives inventors was clear at the fair.A group of students from 101 Middle School in Beijing showed off their "Intelligent New Green Plant Louver Curtain" – a combination of window-blind, air purifier and plant feature.
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