Though Lebanon is the 13th country Plan W has been set up in, Ghostine said he was moved to bring it to his home.
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Gilbert Ghostine's pet project, Diageo's CSR campaign to empower 2 million women by 2017, had never felt more personal than when the executive watched Lebanese women talk about the difference the program, "Plan W," had on their lives.Plan W's launch in Lebanon this spring means the project has now reached 13 countries, and by the end of this year, 900 Lebanese women will have received entrepreneurship training classes as part of Diageo's initiative.Here, however, Plan W leaves the program open to all Lebanese women.The first program was implemented in 2012 and now counts 40,000 women among its beneficiaries.Forty-four percent of Diageo's corporate board are women, and Plan W is just one of a number of projects by the company targeting women's empowerment.
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