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Looking the odd one out may seem like a recipe for mating disaster, but it could make you more attractive to the opposite sex, according to a study released Wednesday that may also explain why fashions change.Logically, these sought-after features should eventually dominate the gene pool and less desirable variations weeded out – but this is not the case.Past research has suggested that hair color variation spread through Europe on the back of such "novelty" selection, and that men's preference for brown hair increases when it is rare.Other work has pointed to men's preferences for unfamiliar female faces that, to them, look exotic.
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