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After a successful pop-up shop at Ginette in the fall of 2012 that featured her set of candles, Bitar opened up her fully stocked shop in November. Her extensive background in perfume, having worked for Japanese fragrance giant Takasago and L'Oreal in France, as well as holding a degree in business and human behavior, makes Bitar an expert at developing alluring scents.Ultimately, when it comes to personal scents, perfumes are a reflection of the wearer. With this in mind, Bitar has set up a simple, three-step process for customers to design a unique fragrance for themselves or a loved one.Bitar encourages customers to try their hand at creating a scent for their loved ones, as often times people wear perfume just as much for the people in their life as for themselves.For those less daring, Ideo offers customizable gift boxes, and in two months time, the company will introduce new ready-made fragrances: seven for women and four for men.
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