File - Best Actress nominee Jennifer Lawrence for her role in "Silver Linings Playbook", wearing a white Dior Haute Couture gown, poses at the 85th Academy Awards in Hollywood, California in this February 24, 2013. (REUTERS/Lucy Nicholson)
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When Jennifer Lawrence tripped on her way to accept her best actress Oscar last year, her blush pink princess-like Dior Haute Couture gown was captured in all its glory as the unscripted moment made ripples around the world.That bonus airtime for a single dress at one of the world's premier global events is priceless for the likes of Dior, one of the strongest fashion houses in the cutthroat marketplace that the Oscars red carpet is today. Heston, the founder of publicity firm MHA Media whose success stories include introducing Jimmy Choo shoes and Lebanese designer Saab to Hollywood, said the Oscars red carpet was today dominated by established luxury brands.Lawrence, 23, who is nominated again this year in the best supporting actress category for "American Hustle," is a Dior brand ambassador, wearing the Paris fashion house's designs to all her public events.The pinnacle for Marchesa came in 2010, when Sandra Bullock won the best actress Oscar wearing a gold sequined gown by the brand.As for what the Kenyan actress will wear on the Oscars red carpet, Erlanger isn't giving any clues.
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