Mobile  |  About us  |  Photos  |  Videos  |  Subscriptions  |  RSS Feeds  |  Today's Paper  |  Classifieds  |  Contact Us
The Daily Star
FRIDAY, 18 APR 2014
03:20 AM Beirut time
Weather    
Beirut
17 °C
Blom Index
BLOM
1,214.01down
Lifestyle
Follow this story Print RSS Feed ePaper share this
Style Pod makes trying on clothes thing of the past for UAE shoppers
A+ A-

BEIRUT: In 1995, the computerized closet of Cher Horowitz, lead character in the high school flick “Clueless,” seemed a fantastical dream for the cult classic’s millions of teenage followers. A mechanical, rotating closet and digital wardrobe display are kid stuff compared to Engage Production Ltd.’s new “Virtual Style Pod,” which uses 3-D imaging to let shoppers virtually try on clothes without stepping out of their shoes. Customers at The Galleria on the Abu Dhabi island of Al-Maryah had the first chance to try the technology.

Engage, a U.K.-based specialist in interactive technology, designed the pod for Emirates-based company Avantgarde, which came up with the concept and hosted the final product. Another round of shoppers will soon have a chance to try out the style pod, as it will be coming to in London in February.

The technology aims to offer an alternative to the fitting room with life-size mirror technology. The Virtual Style Pod does a full-body scan and then makes 3-D rendering. Similar concepts exist in 2-D, but Engage has built the first 3-D system, said Vanessa Whiteland, a marketing and sale representative from the company.

Galleria shoppers can choose from a range of designer brands whose collections have been digitized as part of the project such as Diesel and Viviane Westwood, Whiteland said.

“You see it from 360 degrees, it swishes, it moves,” Whiteland told The Daily Star. The virtual clothes simulate the fabrics the actual article is made of, giving the user a realistic experience in their digital duds.

The model generated by the Virtual Style Pod is an exact image of the person, meaning the digitized shopper is trying clothes on over whatever they wore to the mall that day.

In places of more conservative dress, like the UAE, the pod also provides a way to try on clothes without getting undressed in a public place. That was part of the reason Avantgarde chose to host the technology in Abu Dhabi, Whiteland said.

It’s a novelty of sorts and perhaps practical for those desiring a quicker shopping experience. But the pod has real potential to create new ways for brands to market merchandise, Amelia Kallman, Engage’s innovation manager, told The Daily Star.

Users can send their simulated images from the pod to their social media accounts, turning customers into brand ambassadors as they show off designer items to their Facebook friends and Instagram followers.

The system also collects data for the host mall and companies about what shoppers are trying on. These brands can then send tailored messages to shoppers, such as to let consumers know when there are sales on most-tried-on items.

It also creates a one-on-one relationship between brands and their customers, Kallman said.

The next step is to turn more designer collections into digitized catalogues for the Virtual Style Pod.

“It’s a ground-breaking way of providing an additional touch point for brands to reach their customers and differentiate the experience they provide,” said Steve Blyth, managing director of Engage. “The experience itself could expand sales, boost revenues and brand advocacy by encouraging customers to buy more.”

 
A version of this article appeared in the print edition of The Daily Star on January 10, 2014, on page 4.
Home Lifestyle
 
     
 
Lebanon
Advertisement
Comments  

Your feedback is important to us!

We invite all our readers to share with us their views and comments about this article.

Disclaimer: Comments submitted by third parties on this site are the sole responsibility of the individual(s) whose content is submitted. The Daily Star accepts no responsibility for the content of comment(s), including, without limitation, any error, omission or inaccuracy therein. Please note that your email address will NOT appear on the site.

comments powered by Disqus
Story Summary
In 1995, the computerized closet of Cher Horowitz, lead character in the high school flick "Clueless," seemed a fantastical dream for the cult classic's millions of teenage followers.

Another round of shoppers will soon have a chance to try out the style pod, as it will be coming to in London in February.

"You see it from 360 degrees, it swishes, it moves," Whiteland told The Daily Star. The virtual clothes simulate the fabrics the actual article is made of, giving the user a realistic experience in their digital duds.

The model generated by the Virtual Style Pod is an exact image of the person, meaning the digitized shopper is trying clothes on over whatever they wore to the mall that day.
More from
Beckie Strum
 
 
Jean Louis Sabaji finds harmony between nature and man
 
 
Bryanboy dishes on making it big in blogging
 
 
Bullseye for House of Ronald in Dubai
 
 
Milan expo to showcase Lebanese cuisine
 
 
Menswear edges into regional design
Entities
Advertisement


Baabda 2014
Advertisement
Follow us on Facebook Follow us on Twitter Follow us on Linked In Follow us on Google+ Subscribe to our Live Feed
Multimedia
Images  
Pictures of the day
A selection of images from around the world- Thursday April 17, 2014
View all view all
Advertisement
Rami G. Khouri
Rami G. Khouri
Silencing Ayaan Hirsi Ali’s hate talk
Michael Young
Michael Young
Why confuse gibberish with knowledge?
David Ignatius
David Ignatius
Putin will keep rolling, until Obama says no
View all view all
Advertisement
cartoon
 
Click to View Articles
 
 
News
Business
Opinion
Sports
Culture
Technology
Entertainment
Privacy Policy | Anti-Spamming Policy | Disclaimer | Copyright Notice
© 2014 The Daily Star - All Rights Reserved - Designed and Developed By IDS