BEIRUT: Two Lebanese fashion giants had a hand in Beyoncé’s unprecedented surprise album, “Beyoncé,” which featured 12 new songs and 17 music videos all released on iTunes before Christmas. Two of the music videos feature Beyoncé dressed in pieces from Georges Chakra and Maison Rabih Kayrouz. The pop music world is still doing a digital double take as fans continue to download the new album, which has sold more than half a million copies, and sales for the past week alone were estimated by Billboard to be about 90,000.
Beyoncé’s stylist put her in a blue gown from Chakra’s fall-winter 2009 couture collection for the music video for “Pretty Hurts.”
The ballad focuses on insecurities associated with physical appearance, and the video shows Beyoncé as a beauty pageant contestant, obsessed with her weight, spray tans and Botox injections. In her fictional beauty contest, Beyoncé wears the sparkly blue dress, a picture of pinup glamour with loose 1930’s flapper fringe.
Beyoncé also wore a gold hand cuff – a jointed bracelet covering both her hand and wrist – by Maison Rabih Kayrouz in the music video for “Mine,” a hip-hop love song featuring rapper-singer Drake. The cuff is from Kayrouz’s spring-summer 2014 “Ray” collection.
Pegged as one of the more artistic videos among Beyoncé’s 17 new clips, Mine features the singer alongside a slew of blonde, chiffon-wearing back-up dancers, at times holding a white mask.
In one of the most-circulated images of the music video, Beyoncé looks a little like the Madonna and child with a white shroud over her head and a bald-headed backup dancer resting on her thigh. It’s in this scene that Beyoncé can be seen wearing the cuff on her right hand, which is cradling the dancer’s head.
Since dropping the album, fashion publications have focused on the varied styling approaches throughout the 17 videos that highlight a diverse range of designers, from Dior and Chanel to high-street shops such as Urban Outfitters.
“Beyoncé” has remained at the top of the Billboard charts for three weeks and lost the top spot only briefly to an unlikely rival last week: the soundtrack to the Disney movie “Frozen.”