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A Lebanese startup, Uf Concepts, is putting a spin on corporate social responsibility through random acts of kindness and heartfelt pranks posted on its YouTube channel "Uf Chou Laziz".Its most recent act of kindness happened a few days before Christmas, when the creators of Uf Concepts led a crowd of young people in front of a Total gas station on the Charles Helou Highway, near the Forum de Beyrouth.Uf Concept provides original strategies for branding, design, entertainment and online services.Uf Chou Laziz represents the kind of punchy creativity that characterizes Uf Concepts, the services of which are mind-bogglingly diverse. In addition to providing businesses services like event management and marketing strategies, Uf offers quirkier suggestions like corporate pranks.
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