After an unseasonably warm winter hit demand, the WFSGI expects between 3.5 percent and 4 percent growth.
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The football World Cup and next month's Winter Olympics in Sochi will help sportswear sales to recover in 2014 after an unseasonably warm winter hit demand for cold-weather kit in Europe, industry representatives said Wednesday.The World Federation of the Sporting Goods Industry, which includes companies such as market leaders Nike, Adidas and Puma, expects growth of between 3.5 percent and 4 percent this year, president Frank Dassler said.The WFSGI represents companies with turnover of about 200 billion euros ($271 billion), about three quarters of the sportswear industry.
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