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Ramadan TV adjusted for World CupLocal television stations have altered their special Ramadan programming and broadcast schedule as a way to mitigate the loss of viewers to the 2014 World Cup, which has proved to be the most-watched sporting event of the year. At MTV, station managers have decided to limit the number of special series this year. Arab television series are a central part of contemporary Ramadan tradition as families gather after iftar to watch programming that stations bill as the best they offer all year.Arabic dramas throughout the year usually attract more female than male viewers, but during Ramadan, that ratio evens out as the whole family gathers to watch special series."If during the year, women watch more series than men, this is not the case in Ramadan, when men also stick to TV and watch the series, too".This year, however, stations expect a large portion of their male viewership to be occupied with the World Cup.
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